Spring CRM needed a brand identity for its minimum viable product (MVP) that could be created quickly and on a tight budget. The goal was to develop a professional yet approachable brand within just a few weeks to support early product testing and customer adoption.
What I Did
- Facilitated a cross-functional workshop with product, marketing, and leadership to identify core value propositions
- Led brainstorming sessions within the marketing team to generate brand name ideas
- Narrowed options and ran a vote with core team members to select the final brand name
- Commissioned a logo through 99designs on a budget under $500
- Designed a visual identity system (colors, iconography, usage guidelines) to position Spring CRM as a friendly, eye-catching, and easy-to-use platform
Results
- Delivered a complete brand identity in just a few weeks, enabling the MVP launch on schedule
- Established a cost-effective visual system that balanced professionalism with approachability
- Created a foundation for future marketing campaigns and product UI design